Mr Photogenic captures the essence of contemporary and liberal masculinity, blending classic appeal with trend-driven innovation. It caters to the modern man who values both style, self-expression and functionality. A brand celebrating unique and individual style. We advocate diversity and believes that the power of inner confidence and self-expression conveys the photogenic image of yourself. Snap up some style to keep you looking and feeling great... on and off lens with styles straight off the set.

Our fundamental ethos is built upon celebrating unique and individual style. We are a brand that advocates diversity and believes that the power of inner confidence and self-expression conveying an authentic image of yourself.

IT'S ALL IN AN IMAGE

The brand caters to the modern man who values both style, self-expression and functionality, who knows himself, is comfortable in expressing his own style while taking an interest in self care, grooming and the latest trends. Never afraid to experiment with fashions and likes to convey his image to the world with style and confidence. Embracing the world and its cosmopolitan ways, practicing liberal masculinity and contemporary culture types is a proud character trait.

THE POWER OF IDENTITY

  • Our identity has unrivalled relatability to the powerfully creative minds of men the world over. Indulging exclusively in a desire to look and feel great, Mr Photogenic brings out the empowerment of guys to have the confidence to express their individual style, whilst embracing inclusion and diversity of all. Mr Photogenic is attuned to the demands of males who are immersed in the digital age of social media and are reactive to trends set by influencers.

Mr Photogenic Is part of the Photogenic Collection of Brands operating across Fashion, Beauty, Home and Lifestyle.