About Us

Mr Photogenic®...

Taking 'Athleisure' to the next new level for men. The activewear and lifestyle brand created especially to give the power, strength, masculinity and ambition to be whoever your soul dictates. It's a lifestyle, It's an attitude, It's the fire that burns within your soul. Live out the photo you see of yourself...be you, be bold, be determined, be Mr Photogenic®.  

      Join The Set®


Mr Photogenic® was founded in 2011 by Lucie Brassington Gollop, the creator of Miss Photogenic®, the already successful female counterpart brand.  Both brands are run by Lucie and her sister Victoria Brassington Gollop.  Read all about the sisters on their website.